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Sales & Marketing

The Hospitality Consulting Analyst (HCA) Sales & Marketing Consultant has proven expertise, experience and market understanding in New Orleans, Louisiana to maximize revenues from all sources and distribution channels. The Sales & Marketing Team play a key role in the overall market strategies of properties, creation of action steps, measuring systems, and bring an entrepreneurial approach to client management. HCA assist in comprising all key components of an effective, customer driven approach, designed to maximize market share from all demand generators. Each property undergoes a custom designed sales, marketing, and strategy review tailored to the market conditions (French Quarter, Central Business District, Airport, etc.) in which it operates. The Sales & Marketing consultant will focus on all areas that will maximize revenues and overall return on investment.

•    Rooms and Catering Market Mix
•    E-Commerce Production and Electronic


Marketing Programs

• Specialized Account Management • Group Room Inventory Controls •    Sales & Marketing Action Steps •    Revenue Maximization Reviews

Sales

The Hospitality Consulting Analyst (HCA) Sales Consultant directs a sales effort targeted toward identified portfolio key accounts in both the group and transient market segments. Activities include trade shows, sales blitzes, client presentations, and familiarization trips, among others.

Marketing

This division coordinates all marketing, graphic design, brochure and collateral development and market communication tools for all the hotels in the portfolio. Assistance is also provided for website design, Search Engine Optimization (SEO), and electronic marketing initiatives. Hospitality Consulting Analyst (HCA) is focused on creating long term client relationships, professional sales and marketing initiatives, and significant revenue enhancements from all distribution channels at the property.